Director, Client Services
One of Brand VO2’s longest standing team members, Kassidy approaches Client Services with a fierce passion. She considers herself a life-long learner and is quite proud of the non-conventional road her career path has taken. Her former work with non-profits for 10+years shines through every day as she serves clients and the VO2 team, she is bilingual, fluent in both English and Spanish.
In her tenure with Brand VO2, she’s analyzed close to 200 brands; identifying opportunities for product innovation, competitive vulnerabilities, key Brand Attributes to leverage in marketing initiatives and much more. Working with brands such as, Clorox, OtterBox, Tyson Foods, Yum! Brands and Keurig Green Mountain to name a few. She works aggressively to isolate meaningful data and highlight actionable insights. Bringing her customers closer to the voice of their customer is her greatest reward!
As an avid world traveler, she takes much pleasure in exploring new cultures and different topographies. Aside from spending time with her husband, Blake and daughter, Evie, she enjoys dancing, cooking and going for long walks. Her life-long dream is to build sustainable orphanages around the world that raise and nurture children holistically.