Brand VO2: Perspectives

Leverage Your Brand Customer Product Reviews

Research shows product reviews are directly connected to buyer’s behavior and continue to be one of the top most trusted forms of advertisements. The number of online consumers who read and trust online reviews is increasing. According to a survey by BrightLocal, 88 percent of consumers trust online reviews as much as a personal recommendation. […]

Meet the New Dimension in Category Management – The E-Commerce Review

Category Management has a new dimension to consider in optimizing consumer delight and category profits. It’s not sales or product turns or gross margins. It’s the ecommerce review which carries incredible influence at the point of purchase. As more and more commerce shifts from brick and mortar stores to ecommerce sites, brands and retailers must […]

Coming together to advance SDG Corporate Action

People. Planet. Profit. It all matters, and we can’t just pick one. The Sustainable Development Goals implore us to come together with our biggest hearts and minds and to do what must be done in order to eradicate poverty, protect the environment and empower people and communities. Without trying to be too dramatic…To sustain our […]

5 Things I Have Learned As A Serial Entrepreneur

1. Passionately Lead Your Own Story! A personal connection to the company and its purpose is an absolute must. Your colleagues automatically read any wavering of commitment, weak drive or impersonal connection to the mission! Integrity begins and ends with you! If there is a morale problem, look first to yourself! If sales execution drops, […]

Product Reviews and Social Media Fuel Ingenuity for Innovation

A Consumer Insight Director from a large Consumer Packaged Goods Fortune 500 company approached our team with an unearthing hypothesis. “There are certain inflection points when new customers enter our category. We want to know when and who they are”. The qualitative ask was straight-forward: analyze and report. After combing through close to 7,000 online […]

Real Brands. Fake News?

Who can you trust these days? That’s a question on the minds of many citizens as we see politics becoming more and more polarizing, media becoming less and less objective and our political process becoming high-centered and high-jacked by lobbyists, redistricting efforts, foreign governments and those who would trade the spread of fake news for […]

Peter Murane