Brand VO2: Perspectives

5 Things I Have Learned As A Serial Entrepreneur

1. Passionately Lead Your Own Story! A personal connection to the company and its purpose is an absolute must. Your colleagues automatically read any wavering of commitment, weak drive or impersonal connection to the mission! Integrity begins and ends with you! If there is a morale problem, look first to yourself! If sales execution drops, […]

Product Reviews and Social Media Fuel Ingenuity for Innovation

A Consumer Insight Director from a large Consumer Packaged Goods Fortune 500 company approached our team with an unearthing hypothesis. “There are certain inflection points when new customers enter our category. We want to know when and who they are”. The qualitative ask was straight-forward: analyze and report. After combing through close to 7,000 online […]

Real Brands. Fake News?

Who can you trust these days? That’s a question on the minds of many citizens as we see politics becoming more and more polarizing, media becoming less and less objective and our political process becoming high-centered and high-jacked by lobbyists, redistricting efforts, foreign governments and those who would trade the spread of fake news for […]

Peter Murane