Case Studies

This case study demonstrates how the Brand VO2® business intelligence platform can be used to identify emerging market disruptions and to assess the threats and opportunities presented by new competitors. This case study demonstrates how the Brand VO2® business intelligence platform can be used to identify emerging market disruptions and to assess the threats and opportunities presented by new competitors.

DISRUPTIVE BUSINESS INTELLIGENCE

Using Social Media to Identify Emerging Competition
CASE STUDY - TESSEMAE’S ALL NATURAL

By Peter Murane
President, Brand VO2

Reading Time - 3 Minutes

One of the broadest recent success stories with real-time brand health tracking and Brand VO2 came from a globally recognized, leading consumer products company. This U.S.-headquartered giant has broadly adopted Brand VO2 across 12 of its far-reaching categories to measure brand health in real-time and to enhance traditional brand health tracking with analytics derived from word-of-mouth.

MAJOR CONSUMER PRODUCTS
& BRAND VO2

Global Giant Successfully Adopts
Real-Time Brand Health

Nutella® was created in the 1940s by the Italian confectioner, Pietro Ferrero, also the inventor of Ferrero Rocher, Tic Tacs, and other sweets. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing. So Mr. Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy, to extend the chocolate supply.

Nutella Brand Analysis

A Snap Shot of Brand Insights Derived From
“Level Three” Social Listening


White Papers

As companies gear-up for commerce in the new year, it's a fine time for new thinking. There is a masive tectonic shift taking place, from brick and mortar selling, to online buying and selling that is not unlike an actual earthquake. "Too many brands fail to accurately understand what the digital-conversation tremors mean in mission-critical business terms." In the "real" world, a seismic stiff-arm shakes displaces the ground, knocking down buildings and highway overpasses, triggering landslides and even volcanic eruptions.

SUPERCHARGING 2019 BRAND
E-COMMERCE PERFORMANCE

NAVIGATING THE TREASURE TROVE OF
DATA TO DRIVE BUSINESS SUCCESS

By Greg Tozian
Digital Strategist, Brand VO2

Reading Time - 10 Minutes

The vast majority of senior executives working in large companies did not grow up using social media. Social media expertise was not essential to their early career success. And many senior executives are not very active in social media personally – at least in comparison to younger employees who can’t relate to a life without Facebook, YouTube, Snapchat, Twitter or Linked-In.

BRIDGING THE
GENERATION GAP

What Every Senior Executive Should
Know About Social Media

By Peter Murane
President, Brand VO2

Reading Time - 3 Minutes

To protect the value of brand franchises most companies implement some form of quantitative brand equity tracking survey. These are designed to assess overall brand health and benchmark a brand versus its competition over time.

MEASURING BRAND HEALTH
IN THE DIGITAL AGE

The End of Lagging Indicators

By Peter Murane
President, Brand VO2

Reading Time - 3 Minutes

For the sake of this whitepaper, we assume that in order to sell things, attract new customers, inspire loyalty among existing customers, and solicit online conversations from which you may mine data, your company has already established some kind of presence on one or more of the Big 6 social media channels.

THE 3 LEVELS OF ONLINE
CONVERSATION METRICS

Why Reaching Level 3 is Business Critical

By Greg Tozian
Chief Digital Strategist, Brand VO2